Improvements and strategies

• We added a ‘What to expect’ section at the top of every email to show new members where they are and give them a clue for the content to follow.

• The original series was still branded as Scott’s Cheap Flights, with little update on how much our product evolved. I collaborated with stakeholders to determine essential information for our members to know.

• Email one focuses on the core product: finding amazing flight deals. Overall we needed to infuse clear information with the delight of what becoming a Going member means for them.

• At the bottom of each email, we wanted to showcase real team members with exciting travel trips to give it a personal and familiar touch.