Concepted, wrote, and voiced RTR’s It’s Always an RTR Day campaign.
“It’s the best ad I’ve seen at Rent the Runway. It feels like us.” — Becky Leader, SVP, Customer
Creative Directors: Morgan Kelly, Byron Fredricks
Art Directors: Abby Shuster, Adam Heisig
Brand perception of RTR was an event-only rental company. We decided to change that.
Quiet On Set
Setting the scene
Many of you have been with us for a while, while some of you might be new (like me!), so let me know if you’ve heard this story before. Rent the Runway started with a dress. A $4,000 dress that Jenn Hyman’s younger sister, Becky, purchased for a wedding. It was such a splurge that Jenn got to thinking: what if there was a way to rent designer items so you could feel incredible without spending thousands?