Driving consistent YoY revenue growth by shaping lifecycle strategy and voice.

Partnered with leadership to redefine lifecycle tone of voice, transforming our copy into clever, polished narratives that feel fresh, conversational, and customer-first.

The designers and I receive very simple briefs, such as “Summer Shorts,” and we are responsible for crafting unique stories that our customers can’t wait to read. We often say that smart women write these emails for smart women.

Creative Director: Kara Kennedy

Senior Content & Copy Manager: Kelsey Duschesne

Designers: Abby Shuster, Christine Foltz, and Yichan Wang