Our biggest Rental Rewind ever.
What used to be one email sharing members’ personal rental stats transformed into a gated in-app experience à la Spotify Wrapped.
Lead designer Abby Shuster and I brainstormed exactly how we could blow up Rental Rewind, by taking every rental, swap, and style decision into account to give our members the best Rental Rewind ever. We worked cross-functionally with BI, engineering, and fashion to create 56 unique personas for members.
Creative Director: Kara Kennedy
Designers: Abby Shuster, Yichan Wang
56 Unique Personas
With infinite and minimal data we could source for our members, we had to create some constraints that still offered a breadth of options. Enter top rented color and top rented style tag. Meaning if you rented red x feminine the most, you got the Dancing Emoji persona!
