Our Spring Campaign is one of RTR’s highest conversion opportunities of the year.
The goal seemed simple: boost acquisition by positioning RTR as her partner in the everyday. After strategizing as a creative team, we pitched “Own Your Day,” a YouTube campaign following women making simple getting-ready choices that set them up for work, dating, dropping the kids off…
With the concept locked in, I followed the threads to every touchpoint, from renewed onboarding to retention plays. All while pitching, refining, and delivering top-tier copy.
Creative Director: Kara Kennedy
Copy: Kylie Sapphino, Erin Conlon
Designers: Abby Shuster, Christine Foltz, and Yichan Wang
Every day begins the same: “What am I going to wear?”
We all know, the feeling of a great outfit has the power to transform your day. RTR is her partner in making her mornings (and the rest of her day) easier. This campaign follows women through intimate, behind-the-scenes routines. Though their lives look different, they share one thread: RTR turns the daily “what to wear” moment into one of ease, confidence, and fun.
