I presented at the Google Leadership Summit of 2020 on trust & transparency. Three presentations later, Google established the trust & transparency department.
This student-led collaboration with Google tackled one scary question: what’s the future of online advertising? Based on extensive user research we discovered one common thread: data privacy is a growing concern in a world capitalized by technology, and people want to be in control of their data.
What we pitched to Google
In our class project, we had to conceptualize what the future of Google’s online ad platform could be. Our take was to address the key insights gained from months of research and turn them into sky’s-the-limit-thinking.
